Jeongho Shin

About

Founder and CEO of ETRIZ. Dr. Shin received his Ph.D. in Mechanical Engineering from KAIST and served as a research fellow at the Technical University of Berlin in design methodology. From 2004 to 2012 he led the TRIZ team at LG Electronics' Production Engineering Research Institute. In 2012 he founded ETRIZ, a creativity and problem-solving consulting firm that has since served 500+ corporate, academic, and public-sector organizations across Korea. Through major lectures including Sebashi, YTN, and TEDxUNIST, he conveys the message that "the creativity of geniuses can become everyone's common sense."

Education

• 1998 – 2005

  Ph.D., Mechanical Engineering — KAIST

  Optimal Design · Advisor: Prof. B.M. Kwak

• 1996 – 1998

  M.S., Mechanical Engineering — KAIST

  Structural Analysis

• 1992 – 1996

  B.S., Mechanical Engineering — Hanyang University

  Graduated with honors

Experience

• 2012 – present

  CEO · Chief Creativity Officer, ETRIZ

  TRIZ & AI training, problem-solving consulting, keynote lectures

• 2016

  Adjunct Professor — Kyung Hee University Graduate School of Business

• 2013 – 2016

  General Affairs Director, Korea TRIZ Society

• 2004 – 2012

  Chief Research Engineer · TRIZ Team Leader, LG Electronics

  Production Engineering Research Institute · Internal consulting on creative thinking and bottleneck problem solving · 28 patents (KR & international)

• 2002 – 2004

  Visiting Researcher — Technische Universität Berlin

  Department of Mechanical Engineering · Research on collaborative design methodology

Selected Talks

• 2014

  CBS Sebashi (Talks That Change the World), Episode 487

  "The creativity of geniuses becomes our common sense"

• 2016

  YTN Chair That Changes Thinking

  "Pursue Ideality"

• 2014

  APEC-KIPO Appropriate Technology Conference

  English keynote

• TEDxUNIST

• Series

  Signature Lecture Series

  "Think for Change" · "New Runner's High" · "Communication Magic"

Books

• 2021

  TRIZ Thinking, revised edition

  Introduction to TRIZ-based thinking

• 2020 – 2021

  Toriz the Inventor's Counseling Office, Vols. 1–3

  TRIZ workbook for young readers

• 2020

  Steal Book — See Anew, Connect Differently, revised edition

  Creative ideation workbook

• 2017

  TRIZ Thinking, first edition

Expertise

• Training

  TRIZ corporate seminars · Creativity keynotes · TRIZ Thinking certification · AI for practical applications

• Consulting

  Bottleneck problem solving · New product development · DX/AX transformation · Technology trend forecasting

• Languages

  Korean (native) · English (proficient) · German (intermediate reading)

Personal

• Hobbies

  Half-marathon · Haegeum (Korean two-stringed fiddle) · Horseback riding · Mountain hiking

• Dream

  Someday — to busk with the haegeum on the night streets of Barcelona's Gothic Quarter.